Law Firm SEO • Attorney Local SEO • Google Maps

Local SEO for Law Firms That Drives Calls & Consultations

If you’re an attorney trying to grow through Google, you need visibility where cases start: Google Maps and high‑intent searches like “lawyer near me” and “{practice area} attorney”. We help law firms improve local rankings, strengthen practice-area pages, and turn search traffic into real intake.

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Maps + organic focus
Practice-area targeting
Conversion-aware SEO

How Potential Clients Search for Attorneys

Legal search intent is urgent and specific — and Google rewards relevance + trust.

  • Near‑me searches (maps results dominate clicks)
  • Practice-area intent (personal injury, family law, criminal defense, DUI, estate planning)
  • Location modifiers (city + practice area)
  • Trust checks (reviews, credentials, case results, clear next steps)

Practice Areas We Commonly Support

We align SEO strategy with how each practice area converts and competes.

  • Personal injury & accident attorneys
  • Family law (divorce, custody, support)
  • Criminal defense & DUI
  • Estate planning & probate
  • Immigration, business law, and more

Law Firm SEO Services (Built for Local Cases)

A strong attorney SEO strategy ties together local visibility, practice-area relevance, and conversion. We focus on ranking improvements that turn into calls and form submissions.

Google Business Profile & Maps

We improve local visibility in Google Maps so you show up for “attorney near me” searches.

  • Profile optimization + categories
  • Local relevance signals + content

Practice‑Area Pages That Convert

We strengthen practice-area pages so they rank and generate consultations.

  • On‑page SEO structure + metadata
  • Trust signals + clear calls‑to‑action

Content Strategy for Legal Intent

Content that matches the questions clients ask right before they call.

  • FAQ + topic clusters for practice areas
  • Local content that supports rankings

Technical SEO & Speed

We improve crawlability and performance so rankings can stabilize and grow.

  • Core web fixes (speed/UX)
  • Indexing and technical cleanup

Authority & Local Citations

We build and clean up local signals that support map and organic ranking strength.

  • Citation consistency (NAP)
  • Quality link acquisition where it makes sense

Tracking & Intake Optimization

We prioritize the actions that matter to a law firm: calls and consult requests.

  • Call + form tracking setup
  • Conversion improvements on key pages

Want a law firm SEO plan you can actually act on?

We’ll identify what’s blocking rankings and recommend the fastest path to more qualified consultations.

Get the Free Plan

Law Firm SEO FAQ

Quick answers for attorneys considering SEO.

How long does law firm SEO take to work?

Most firms see early movement within weeks, but meaningful ranking improvements usually compound over 2–6 months depending on competition, location, and site strength.

Can you help us rank in multiple cities?

Yes. We typically build a city/service-area strategy so each location has a clear page structure and intent match (without duplicate content).

Do you focus on calls and consultations?

Yes. Rankings matter, but the goal is intake. We prioritize call tracking, form submissions, and landing pages that convert.

What’s the first step?

Fill out the quick form below or book a call. We’ll review your current SEO and map visibility and outline the highest‑ROI next moves.

Get Your Free Law Firm SEO Growth Strategy

Answer a few quick questions and we’ll review your website, local visibility, and practice-area positioning, then recommend the next SEO actions to generate more consultations.

Takes less than 2 minutes • No pressure • No obligation