Law Firm Marketing • SEO • Google Ads • Intake

Digital Marketing for Law Firms Built to Generate Consultations

Most attorney marketing fails for one reason: it focuses on traffic instead of intake. We build digital marketing systems that improve local visibility, capture high‑intent searches, and convert visitors into calls and consultation requests.

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Maps + ads + CRO
Practice-area intent
Calls + forms tracked

What Law Firm Clients Search Before They Call

You win cases by showing up for the right intent — and proving credibility fast.

  • Local intent (“attorney near me”, “lawyer in {city}”)
  • Practice area intent (“DUI lawyer”, “personal injury attorney”, “divorce lawyer”)
  • Urgent decision-making (speed, trust, clarity matter)
  • Proof checks (reviews, credentials, outcomes, clear process)

A Real Law Firm Funnel (Not Random Tactics)

We align channels so each one has a job and your intake stays consistent.

  • Visibility (Maps + organic + paid search)
  • Conversion (landing pages + CRO + trust signals)
  • Tracking (calls/forms → qualified lead signals)
  • Iteration (optimize what produces consultations)

Need SEO specifically? View our Law Firm SEO page.

Law Firm Digital Marketing Services

This page is built for attorney marketing intent and consultation-driven conversions. The goal is simple: more qualified calls and consult requests.

Local SEO & Google Maps

Improve map visibility so you show up for “near me” attorney searches.

  • Google Business Profile optimization
  • Local relevance + service area structure

Google Ads (High‑Intent Search)

Capture demand from people actively searching for a lawyer — with conversion tracking built in.

  • Search campaigns around practice areas
  • Call + form tracking and optimization

Landing Pages & CRO

We tighten the message and improve trust so more visitors become consult requests.

  • Better offers and clarity
  • Trust elements that increase conversion

Reputation & Trust Signals

Reviews and credibility assets that make prospects comfortable calling your firm.

  • Review strategy + positioning
  • Credibility content that supports close rate

Content That Supports Cases

Practice-area content that matches what clients search and helps your rankings and trust.

  • Practice pages built around intent
  • FAQ content that answers key questions

Unified Strategy & Reporting

One plan that aligns SEO + ads + conversion improvements — tracked month over month.

  • Prioritized roadmap by ROI
  • Monthly iteration based on results

Want more consults from Google?

We’ll review your current marketing and outline the highest‑impact next steps for your firm.

Get the Free Plan

Law Firm Digital Marketing FAQ

Common questions attorneys ask before starting.

Should a law firm do SEO or Google Ads first?

If you need consultations quickly, Google Ads can start producing faster. SEO builds durable lead flow. Many firms use both with clear tracking.

Do you track phone calls?

Yes. Calls and form submissions are the primary metrics. We can also track booked consults if your intake process supports it.

Can you help with multiple locations?

Yes. We can build a service-area structure so each location has an intent-matched page strategy without duplicate content.

Get Your Free Law Firm Marketing Strategy

Answer a few quick questions and we’ll review your current online visibility, practice-area positioning, and conversion path — then recommend the fastest way to generate more consultations.

Takes less than 2 minutes • No pressure • No obligation